Unleash your full potential
Welcome to the premier on-demand learning experience for internal communication professionals.
Products
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IC Masterclass
Course • 63 lessonsThis comprehensive programme is your gateway to mastering internal communication. Learn, innovate and succeed with your instructor, Katie Macaulay, one of the profession’s most respected experts.
£2,995
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01 Lifting the lid on internal communication
Course • 5 lessonsWhat is 'internal communication'? Explore its evolution as a profession. Discover Katie’s IC Maturity Model, which distinguishes between beginner, proficient, and advanced IC functions. Gain insights into team structure, size, reporting and budgets.
£390
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02 Building your business acumen
Course • 6 lessonsBeing business savvy will set you apart. It will boost your credibility, confidence and influence with leaders. Discover Katie’s Five Dimensions — a framework to analyse all organisations by sector, history, culture, external forces and performance.
£390
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03 Getting to know your audience
Course • 7 lessonsGet closer to your audience. Master audience segmentation, learn how to create personas and build a network of champions. Understand the unique traits of the internal audience and the workforce trends shaping the future of employee comms.
£390
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04 Research and measurement
Course • 7 lessonsMake data your ally! Take a more evidence-based approach. Learn the difference between research and measurement, conduct effective audits and surveys, distinguish between satisfaction and effectiveness and avoid common measurement pitfalls.
£390
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05 Internal communication channels
Course • 11 lessonsMaster your channels! Explore media richness theory, listening channels, push, pull and subscription models. Learn how to build a modern channel suite, reduce noise, integrate external channels, choose the right IT and measure channel performance.
£390