IC Masterclass

The Internal Communication Masterclass

Unlock the complete learning experience with the full masterclass programme, designed to boost your capabilities, credibility, and confidence.

This comprehensive package includes all eight workstreams, offering you a unique, end-to-end learning journey filled with actionable advice, real-world insights, and proven frameworks. Stand out as a knowledgeable and skilled professional, ready to secure that promotion and tackle the most complex internal comms challenges.

As an on-demand programme, you gain the flexibility to learn from anywhere, at any time, and at a pace that suits your schedule. Don’t miss the opportunity to access the entire masterclass and elevate your career in internal communication.

Invest in the full programme today and become the strategic communicator your organisation needs!

Buy £2,995.00 FREE PREVIEW

The complete programme

Get instant access to all eight workstreams. That’s over six hours of content. Each workstream comes with a downloadable coursebook, full transcript of each lesson, useful resources and homework tasks.

1. Welcome
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1. 01 What is internal communication
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2. 02 Internal communication’s backstory
3. 03 From cascade to conversation
4. 04 A maturity model for internal communication
5. 05 Budget, people and report lines
1. 01 Why develop your business acumen
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2. 02 Understanding sectors and industries
3. 03 Understanding history
4. 04 Understanding culture
5. 05 Understanding external forces
6. 06 Understanding performance
1. 01 Why employees are the primary audience
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2. 02 The relationship between internal & external comms
3. 03 Leave your office
4. 04 Segmenting your audience
5. 05 Creating audience personas
6. 06 Communication champions
7. 07 Workforce trends
1. 01 An evidence-based approach
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2. 02 Research
3. 03 Measurement
4. 04 Internal communication audits
5. 05 Employee engagement surveys
6. 06 Satisfaction versus effectiveness
7. 07 Common mistakes
1. 01 An introduction to today’s channels
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2. 02 Media richness theory
3. 03 Listening channels
4. 04 Push, pull and subscription channels
5. 05 Building a modern channel suite
6. 06 Channels in a hybrid world
7. 07 Channel architecture
8. 08 Dialling down the noise
9. 09 External channels
10. 10 Choosing the right technology
11. 11 Measuring channel performance
1. 01 Echoes of the newsroom
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2. 02 Our secret weapon
3. 03 Once upon a time
4. 04 Character
5. 05 Courage
6. 06 Craft
7. 07 Turbocharge your tales
8. 08 Content cornerstones
9. 09 From print to pixels
1. 01 Beyond tactics and plans
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2. 02 Your pre-flight checklist
3. 03 Begin with the end in mind
4. 04 Unlocking insights
5. 05 Choices, trade-offs and closed doors
6. 06 Smart objectives
7. 07 Roles, responsibilities and timelines
8. 08 The medium is the message
9. 09 Checks, balances and triumphs
1. 01 Dare to dream
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2. 02 Growth through guidance
3. 03 Building a curiosity habit
4. 04 Defining your professional destiny
5. 05 Mastering the art of meaningful connections
6. 06 How to be a knowledge hunter
7. 07 First things first
8. 08 Looking after you

About this course

£2,995.00
63 lessons
6 hours of video content

You will master

The core principles of internal communication: Build a solid foundation with essential frameworks and strategies that every internal comms professional needs to succeed.
Evidence-based decision-making: Become confident in research and measurement techniques to ensure your approach is backed by data and insight, not just intuition.
Career growth and personal development: Learn powerful career strategies to define your path, build resilience, foster curiosity, strengthen relationships and gain valuable feedback.
Optimising content and channels: Discover how to craft compelling content and build a modern channel suite that will resonate with today’s sophisticated, time-poor employees.
Becoming a valued strategic advisor: Learn how to develop a robust internal communication strategy and position yourself as a valued and trusted advisor to senior leaders.

Buy £2,995

Meet your instructor

Katie Macaulay is a world-renowned expert in internal communication with more than 30 years’ experience in her field. She is the Managing Director of AB, the world’s longest-established internal comms agency, founded in 1964, and host of The Internal Comms Podcast, which has been played 400,000 times worldwide.

Katie is a visiting lecturer in communication at Cranfield University’s Management School and an award-winning communicator. Her ground-breaking book, ‘From Cascade to Conversation,’ lays out the future of workplace communication. The Institute of Internal Communication has recognised Katie as a change-maker in the field.

Her real-world expertise is honed through leading global internal comms projects with many of the world’s best-known organisations. This course combines Katie’s substantial knowledge and experience with insights from the many leading minds she has interviewed on her show.

Join her masterclass and gain the insight and knowledge you need to excel in your career.

Study on your terms: Enjoy the flexibility of an entirely on-demand course that fits your schedule.
Lifetime access: Revisit the content anytime — there’s no expiry date.
Downloadable resources: Get the coursebook, full transcript, and homework tasks to deepen your learning.
Gain practical skills: Boost your capabilities, confidence, and credibility with actionable advice and insights.