Research and measurement
To succeed in internal comms today, you cannot rely on intuition or adhere to ‘the way things have always been done’. Your approach must be grounded in data to be truly effective and earn the trust of leaders.
In this workstream, I will show you how to adopt an evidence-based approach to your work. I will convince you that research and measurement are not just necessary — but fascinating, essential and incredibly rewarding.
You will master the difference between research and measurement, understand the distinction between effectiveness and satisfaction, and learn how to turn raw data into actionable insights.
I will show you how to ask the right questions, analyse data and present your findings in a meaningful and compelling way. By the end of this workstream, you will have the tools and confidence to amplify your impact.
Get ready to transform your career with a data-driven approach that demonstrates your true value!
