Building your business acumen
To stand out and excel in our field, you need more than communication skills; you need a deep understanding of how organisations operate.
Too many internal comms professionals lack business insight, which ultimately prevents them from becoming valuable strategic advisers.
In this workstream, I will give you the insight and confidence to engage in more strategic conversations about your business. This is your chance to break away from the pack and build a deep knowledge of business that will set you apart.
We will use my Five Dimensions Model — a versatile framework for analysing any organisation, public or private, large or small, local or global.
You'll learn to decode the complexities of different sectors and industries, understand how history and culture shape organisations, identify the external forces shaping today’s business landscape, and ultimately, grasp the financial metrics that matter most.
