Getting to know your audience
If your primary audience is employees, your job is to get to know them better than anyone else. This workstream will equip you with the skills and strategies to do just that.
I explain the unique characteristics of internal audiences. You will learn how to segment your workforce, develop detailed personas and build a network of communication champions across your organisation. These champions will provide invaluable feedback, help you test ideas and co-create campaigns that truly resonate.
We also take a step back to examine the bigger picture. We explore how the nature of paid work is changing and the socio-economic trends impacting the future of our work.
This workstream will give you the insights and expertise to truly understand your audience, ensuring your communication has more impact, relevance and meaning.
