Developing your strategy
One of the biggest criticisms of internal communication professionals is a lack of strategic thinking.
We can get caught up in daily tasks, focusing on immediate needs rather than long-term opportunities. Too often, we prioritise the urgent over the important, losing sight of the bigger picture.
But the truth is a good enough strategy is better than no strategy.
If you have struggled to develop a strong internal communication strategy in the past, this workstream is for you. I explain the difference between a strategy and a plan, how to research and craft a solid IC strategy, and, crucially, how to communicate and implement your strategy.
By the end of this workstream, you will have the skills and confidence to craft an internal comms strategy that makes a real difference inside your organisation.
