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Get instant access to all nine lessons in this workstream. Your workstream comes with a downloadable coursebook, full transcript of every lesson, useful resources and homework tasks.

    1. 01 Echoes of the newsroom

    2. 02 Our secret weapon

    3. 03 Once upon a time

    4. 04 Character

    5. 05 Courage

    6. 06 Craft

    7. 07 Turbocharge your tales

    8. 08 Content cornerstones

    9. 09 From print to pixels

About this course

  • £390.00
  • 9 lessons
  • 0.5 hours of video content

What you will master

  • Your unique advantage: Learn what sets you apart as internal comms professionals and how to leverage this to create compelling content.

  • The power of storytelling: How to turn a message into a story that lingers in the imagination and memory.

  • The three Cs of content creation: Discover a proven framework for better content creation — Character, Courage, and Craft.

  • Building a solid content strategy: Understand how to develop a content plan that supports your organisation’s priorities.

  • Producing great content: Learn practical techniques for gathering, creating, and curating great content.

Invest in your future, enrol today!

  • Study on your terms: Enjoy the flexibility of an entirely on-demand course that fits your schedule.

  • Lifetime access: Revisit the content anytime — there’s no expiry date.

  • Downloadable resources: Get the coursebook, full transcript, and homework tasks to deepen your learning.

  • Gain practical skills: Boost your capabilities, confidence, and credibility with actionable advice and insights

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